Increase your revenue!
Best Practices from Beatport, Traxsource, Itunes, Spotify, Youtube and more!
we can finally share some information and best practices on how to increase sales & streams and get more coverage in the business.
DON'T FORGET! IMPORTANT!
REPOST your track from our Soundcloud profile!
SHARE your track to your Facebook\Instagram story (every week!)
SHARE your music with video to your Youtube channel!
SHARE your music with video to Facebook\Instagram Reels + Tiktok!
Tell your fans: use your music for reels/tiktok videos!
Tiktok: How to add your music
instagram : How to add your music to your story
facebook: How to add your music to your story
Claim your own artist profile!
Beatport
The world's leading Electronic Music download store Beatport has shared the latest "Best Practice" document. You can download the sheet here. On over 20 sheets, the Beatport team shares the most valuable practices in order to make the most out of your releases on Beatport, such as best setup and preparation, promotion tools, and additional ways to increase your revenue and expand your reach.
Update your artist profile bio here: https://www.jotform.com/form/13105057250
If you want your track/EP in beatport top 100:
- You MUST buy the track/EP when it's EXCLUSIVE released on beatport, and you should tell your friends do the same!
- 1 IP \ 1 BUY \ 1 PAYPAL or 1 Mastercard. So if you buy your own track 10 times, it will count only 1!
Traxsource
Electronic Music Download store Traxsource has also provided a very detailed article on "How To Succeed, Grow & Maximize Your Music Sales", which can be read here.
Spotify
In order to get the best results on the leading streaming platform Spotify, we highly recommend you to claim your admission both as artists and labels at http://artists.spotify.com. Not only is this the place to see your number of streams and listeners, but also the place to pitch your music to the playlists of Spotify's official curators. Additionally, there are tons of guidelines and helpful articles on developing artists profiles and growing your audition.
CHOOSE : ARTIST \ MANAGER
Apple Music
Basically the same idea and tutorials - except from playlist pitching - can be found on https://artists.apple.com, with a heavier focus on music creation
Amazon Music
The world's largest retailer has also implemented an artist portal including FAQs, Artist Apps; backstage for Artists and much more: https://artists.amazonmusic.com
Deezer
YouTube Music / YouTube for Artists
Firstly you must do it:
Upload Minimum 3 released music to your channel.
Add your all social media links (facebook, spotify, itunes, etc) to your channel/about.
Channel name must be same like your artist name!
If its all done:
Please get in touch with us!
TIKTOK & INSTAGRAM & facebook
Send us your social account, and your music will be linked to your profile. (must be public profile!)
BEST PRACTICES:
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There are always new DSPs and opportunities for fans to stream music being introduced - make sure your catalog is available everywhere. Tik Tok, Triller, Facebook & Instagram (check for lyric delivery, too), and genre-specific DSPs are good places to start.
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Plan ahead. If you have a big anniversary coming up, get assets ready before the anniversary comes. Significant anniversaries and milestones should be marked - and can be celebrated for an extended time. Don't limit yourself to release day - celebrate for a week, month, or even a year! Don't forget to include fans and tastemakers in the conversation to help with buzz. Big milestones are also a good reason to have new conversations with editors about catalog for programming.
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Follow the best practices for each DSP, keeping in mind to highlight standout catalog content. Below you may find additional strategies.
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Soundcloud
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Make sure your entire catalog is set for monetization on Soundcloud.
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Spotlight catalog releases and playlists that feature your catalog. This is particularly important around important anniversaries, relevant cultural events, or when reaching key milestones.
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Make sure all catalog releases have proper hashtags.
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Regularly share your older content directly from Soundcloud to Instagram stories to remind fans to listen. #TBT
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Complete AMAs surrounding milestones to encourage fans to revisit or newly discover a specific track and to create new chatter.
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Soundcloud is an audio platform - it's not just for music. Upload unique messaging and personal stories about your catalog that listeners can't find anywhere else. For example, let fans know what inspired each song on a record by sharing a track-by-track surrounding the release anniversary or post a roundtable discussion about the album with those involved in its release.
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Algorithmic playlists do not consider release dates. Focusing on growing streaming on catalog tracks can help give catalog new life on algorithm playlists.
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Spotify
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According to Spotify, catalog streams get a 15-20% lift on new release days. Before release day, make sure your profile is ready for more traffic by creating playlists highlighting your catalog.
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Pin a playlist to your profile that includes both new and old songs to remind fans to listen to your catalog.
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Utilize Promo Cards to remind fans to listen to essential releases and to thank fans when reaching new follower milestones.
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According to Spotify, including a Canvas encourages listeners to keep streaming (+5% on average vs. control group), share the track (+145%), add to their playlists (+20%), save the track (+1.4%), and visit your profile page (+9%). Include video/moving images and update canvas videos occasionally to keep them fresh. Find out more here.
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When significant events happen - such as a big sync - highlight this as your artist's pick. Include a note about the placement + link to a playlist of your music with the synced track listed first.
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Youtube
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Create various playlists highlighting your catalog content. Example playlists may feature all official videos, live videos, songs from a particular album, favorite fan covers, etc.
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Make sure to use relevant hashtags in video metadata to keep your videos in the proper search feeds.
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Engage with YouTube community and feature posts that lead fans to stream catalog content. For example, schedule #TBT posts, highlight some lyrics, or create posts that celebrate milestones and anniversaries.
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When sharing video content on social media, add the new video to a playlist that includes your previously released videos and share the playlist link instead of the direct link. This way, when fans watch the new video, the following video played will be yours instead of a similar artist chosen by the Youtube algorithm.
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Implement the below title & description best practices to help with SEO and to lead fans to your catalog content:
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Suggested title formatting: Artist name - song title [Live] (Official Video)
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Suggested description formatting:
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Include the album name in the video description. For example:
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Official music video/audio for Artist Name - "Song" from 'Album' (year).
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Official live video of Artist Name performing "Song" in (City/Venue) in (Year). Original song from 'Album' (Year).
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Key links to include in your video descriptions:
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Listen to more Artist Name here: LINK TO STREAM CATALOG
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Watch more Artist Name videos here: LINK TO YOUTUBE PLAYLIST
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Get the latest from Artist Name: LINK TO SIGN UP FOR EMAIL LIST
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Subscribe to Artist Name's channel and ring the bell to turn on notifications: LINK TO YT CHANNEL
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Stay in touch with Artist Name:
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LINK to official Site
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LINKS to Key social Networks
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Pandora
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Utilize the audio message and featured track options on Pandora Amp to highlight releases. Also highlight tracks surrounding cultural events and holidays, for example, a love song surrounding Valentine's Day.
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Amazon Music
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Utilize the Spotlight Tool on Amazon for Artists to highlight tracks in your catalog, making sure to upload an audio message with the highlight. The audio message is a good way to tell fans behind the scenes stories about the track or invite them to celebrate something with you - for example, the release anniversary of the track.
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Apple Music
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Utilize the marketing toolbox to share links, playlists, and players leading to your catalog
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When you achieve a relevant milestone, share it using the Apple Music for Artists app.
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Content is key. Highlight your catalog on social media to activate and delight existing fans and to earn new ones. One of the best ways to do this is to note special anniversaries (for example, a 5th release anniversary) and thank fans when milestones have been achieved (for example, a track earning 50K streams) - but it doesn’t need to be a special occasion to remind fans of your older music. Below you may find a few good examples of social media content for catalog:
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Social Banners:
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Update your profile images and banners to commemorate key anniversaries or milestones. Make the anniversary of your release a CELEBRATION. Notable anniversary celebrations can last anywhere from a day to a year!
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Throw it Back:
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Regularly highlight older content that new fans may have missed and long-time fans should revisit. For example: share official music videos, standout live performances, or even album review pull quotes. It doesn't need to be a release anniversary to share an older song, album, or playlist. A simple "Remember when I released this video? Relive the magic" helps spread the music. #TBT
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#OnThisDay is a great way to share timely events on social media. For example, highlight the day that a track hit #1, you started recording an album, you got played on the radio for the first time, a song got its first big sync, etc. - and then link to listen.
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Highlight an older release by sharing photos and videos that fans may not have seen, taken around the time of the original release date. For example, behind-the-scenes photos from a tour, unseen photos from an album's cover photoshoot, photos from recording sessions, etc.
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Cultural Moments
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To keep your music in the cultural conversion, use social media to put your music in context with current culture by showing how the message of your music is as relevant as it's ever been. For example, if you have a song about legalization, highlight the lyrics on April 20th and use your platform to support the cause. Or, if you have a song about girl power, encourage people to play it loud on national women’s day.
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Create shareable content.
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For example, create new social media lenses, memes, gifs, Spotify Canvas videos, stories highlights, visualizers, lyrics images, etc. This content helps catalog music feel fresh and new.
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Focus on lyrics:
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Showcase your lyrics on your feed and in your stories. Give details on song meanings and inspirations, invite fans to finish the lyrics, etc.
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Tell stories:
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Tell stories about your songs to inspire people to listen to the tracks. For example, let fans know about the recording process of the release, who or what inspired particular lyrics, or release a track-by-track. Host a Q&A about a specific record where fans can ask their burning questions.
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Get Fans Involved:
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User-generated content is vital for keeping the momentum going. Encourage fans to be part of the conversation by asking them to share their favorite memories with a release, such as their first time hearing it, their favorite live performance, or their top songs for certain moods. Ask fans to post cover songs or their favorite lyrics. Hold a fan contest for more content, such as a remix contest or a contest to create new canvas videos.
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Encourage fans to post their album-related content using a specific hashtag. Create a stories highlight for each catalog release to create a space where fans can easily see what's being published by others.
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Video is Key:
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Refresh your video content with new or alternative versions. For example, new official or lyric videos, live performance videos, acoustic videos, remix videos, fan cover videos, etc. Release new visualizers for standout tracks or albums. Releasing new videos for older content keeps things fresh.
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Live Streams:
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Host a live stream that focuses on catalog content. For example, you can celebrate a big album anniversary by performing the entire record live for fans.
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Music:
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Create new ways to listen to a release. For example, release a remix or an alternative version of a single, release an acoustic or orchestral arrangement of a track or record, release live versions or versions with new vocal features, drop never before heard mixes or tracks from an album's recording session, etc.
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